Marketing and advertising relies more and more on behaviour sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with our British master's programme.
MSc in Marketing Management programme (ranked no. 7 in Eastern Europe!*) develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR and market research.
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|Duration of programme||12 months|
|Tuition fee per programme in Budapest||€ 8,700|
|Tuition fee per programme in Vienna||€ 11,800|
|One-off registration fee for non-EU citizens||€ 900|
|Degree awarded by||The University of Buckingham|
|Campus||Vienna and Budapest|
|Admission criteria||Relevant bachelor degree|
|Language of tuition||English|
Key areas of studies:
Consumer behaviour, marketing research, marketing communication, contemporary issues in marketing, digital marketing, corporate communications, marketing of services, business strategy, cross cultural management skills. The curriculum is indicative and is subject to change.
Principles and Practices of Marketing
1 - 2
Contemporary Issues in Marketing
Marketing Management Elective*
Research Methods for Social Sciences
Cross-cultural Management Skills
*Marketing Management Electives
Marketing of Services
Knowledge & Understanding
Students upon graduation should be equipped with:
- interdisciplinary appreciation of economic and marketing principles, and managerial issues as they relate to strategic decision making;
- the ability to analyse and evaluate contemporary marketing issues including methods and techniques of effective marketing research and communication;
- a critical awareness of the practical implications of marketing theories regarding the external and internal operations of multinationals;
- appropriate techniques to deal with complex issues critical to the success of multinational firms.
Disciplinary & Professional Skills
Upon completion of this course, students should be able to:
- apply marketing theories and concepts to solve complex problems and make decisions;
- master the essence of consumer behaviour and of marketing management within an international context;
- work effectively alone or in teams in a multicultural environment;
- link the effects and understand the implications of the external factors (including economic, ethical, legal, political, sociological and technological environment) to strategy, management, and behaviour of business organizations;
- apply systematic analysis to strategic questions faced by businesses.
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Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.
*Eduniversal Master Ranking