MSc in Marketing Management

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Marketing and advertising relies more and more on behaviour sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with our British master's programme.

Programme Content

MSc in Marketing Management programme (ranked no. 7 in Eastern Europe!*)  develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR and market research.
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Duration of programme12 months
Starting dateSeptember
Tuition fee per programme in Budapest€ 8,700
Tuition fee per programme in Vienna€ 11,800
One-off registration fee for non-EU citizens€ 900
Degree awarded byThe University of Buckingham
CampusVienna and Budapest
Admission criteriaRelevant bachelor degree
Language of tuitionEnglish

Key areas of studies: 

Consumer behaviour, marketing research, marketing communication, contemporary issues in marketing, digital marketing, corporate communications, marketing of services, business strategy, cross cultural management skills. The curriculum is indicative and is subject to change.




Principles and Practices of Marketing


Consumer Behaviour


Marketing Communication


Marketing Research

1 - 2

Academic Skills


Contemporary Issues in Marketing


Digital Marketing


Marketing Management Elective*


Research Methods for Social Sciences


Business Strategy


Cross-cultural Management Skills



*Marketing Management Electives
Marketing of Services
Corporate Communications

Knowledge & Understanding

Students upon graduation should be equipped with:

  • interdisciplinary appreciation of economic and marketing principles, and managerial issues as they relate to strategic decision making;
  • the ability to analyse and evaluate contemporary marketing issues including methods and techniques of effective marketing research and communication;
  • a critical awareness of the practical implications of marketing theories regarding the external and internal operations of multinationals;
  • appropriate techniques to deal with complex issues critical to the success of multinational firms.

Disciplinary & Professional Skills

Upon completion of this course, students should be able to:

  • apply marketing theories and concepts to solve complex problems and make decisions;
  • master the essence of consumer behaviour and of marketing management within an international context;
  • work effectively alone or in teams in a multicultural environment;
  • link the effects and understand the implications of the external factors (including economic, ethical, legal, political, sociological and technological environment) to strategy, management, and behaviour of business organizations;
  • apply systematic analysis to strategic questions faced by businesses.

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Career Opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.

*Eduniversal Master Ranking

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